By Andi Anderson
Mike Ver Steeg, Director of the Iowa Corn Growers Association and a farmer from Lyon County, represented U.S. farmers during the U.S. Meat Export Federation’s Heartland Trade Mission to Japan.
The mission aimed to study the Japanese market and explore opportunities to expand demand for U.S. red meat, focusing on beef, pork, and corn.
Japan is a key market for U.S. red meat, known for its emphasis on quality. The delegation included representatives from the U.S. beef, pork, corn, and soy sectors and participated in meetings with U.S. Embassy officials, Japanese trade representatives, and visits to a wagyu farm, processing operations, and local foodservice and retail establishments.
“As a producer, it is a great opportunity to meet face-to-face with our customers in-country to better understand their desire for our products,” said Ver Steeg. “Japan is a top market for both U.S. beef and pork, and building strong relationships is crucial for increasing U.S. red meat and corn exports.”
The Iowa Corn Promotion Board supports this effort by investing checkoff dollars with the U.S. Meat Export Federation (USMEF) to develop international markets for U.S. corn-fed red meat. Investments in USMEF’s export programs have shown significant returns, generating median net returns of $3.87 for beef and $7.42 for pork per dollar invested.
The Iowa Corn Promotion Board focuses on developing and defending markets, funding research, and educating about corn and corn products. The Iowa Corn Growers Association, with over 7,000 members, advocates for agricultural issues and supports Iowa corn farmers in achieving long-term profitability.
Ver Steeg’s participation in the mission reflects Iowa’s commitment to enhancing global trade and strengthening market opportunities for U.S. farmers.
Photo Credit: gettyimages-livingimages
Categories: Iowa, Business