By Jamie Martin
Seminis® has announced the launch of its Seasoned Vegetables Campaign, an initiative designed to celebrate vegetable varieties that have shown dependable performance over time. The campaign comes at a time when growers face uncertainty from changing markets, economic challenges, and unpredictable growing conditions.
“Successful seasons are built on reliability, and that’s becoming harder to come by,” said Emily Standley, Communications Manager for Bayer Vegetable Seeds US/CAN. “The Seasoned Vegetables Campaign recognizes both the products and the collaborations that have stood the test of time. These products aren’t just part of our history; they remain a critical part of growers’ success today.”
The focus of the campaign is on varieties that have demonstrated consistent results for more than eight to ten years in commercial production. These products are recognized for delivering strong yield potential, high-quality produce, and reliable harvest performance across different locations and seasons.
The company explains that the campaign is meant to honor both growers and the products they rely on. Many growers have built their businesses around these dependable varieties, which continue to perform well despite changing agricultural challenges. The initiative shows that innovation in agriculture can also mean long-term reliability rather than only new product introductions.
A key feature of the campaign is the Clockwork Series, where each featured variety receives a “Years Proven” label. This designation reflects how long the variety has maintained strong field performance. Products included in the series must meet strict standards, including consistent quality, commercial success, and proven reliability.
The campaign was introduced during an American Seed Trade Association event held in San Diego, where industry partners and growers were able to view campaign materials and learn about the featured products.
Among the varieties recognized are Huntington Peppers, Ironman Broccoli, Aristotle X3R Peppers, and Obsession Sweet Corn, each known for many years of field-proven performance.
Through this effort, Seminis® reinforces its commitment to helping growers succeed by offering innovative solutions and reliable seed choices. The campaign highlights that long-standing, trusted varieties play an important role in supporting farm productivity, market stability, and the continued success of vegetable growers.
Photo Credit: gettyimages-zbynek-pospisil
Categories: National