By Andi Anderson
Can-Am and Farm Rescue have announced a new three-year partnership aimed at supporting farm and ranch families during challenging times. The collaboration will provide financial assistance, equipment, and fundraising resources to help agricultural families continue operating when faced with illness, injury, natural disasters, or other unexpected hardships.
The partnership was officially announced during the Farm Progress Show in Iowa. As part of the agreement, Can-Am will contribute USD $50,000 annually for three years to support Farm Rescue’s mission. In addition, the company will provide two Can-Am Defender utility vehicles to assist with Farm Rescue’s field operations across its service region.
A special highlight of the partnership is a custom-wrapped 2026 Can-Am Defender MAX Lone Star Cab HD11 vehicle. The utility vehicle will be auctioned to generate additional funds for Farm Rescue’s programs and services. Can-Am will also serve as the official utility vehicle provider for the organization.
Jérémi Doyon-Roch, Global Marketing Director, Can-Am Off-Road, at BRP, emphasized the shared values of both organizations, stating, "Both organizations serve people who embody resilience, determination and a commitment to helping others. Can-Am is proud to partner with Farm Rescue because we share a belief that strong communities are built when people show up for one another. Unstoppable isn't for everyone. It's for those -- like Farm Rescue volunteers -- who can't afford to stop when a family's legacy is on the line. Together, we're investing in the families, values and communities that keep agriculture moving forward."
Farm Rescue is a nonprofit organization dedicated to helping farm and ranch families maintain their operations during difficult circumstances. Through a network of volunteers, donated equipment, and resources operating across 11 states, the organization provides support with planting, harvesting, livestock feeding, and other essential agricultural activities.
Shari Rogge-Fidler, Executive Director of Farm Rescue, welcomed the partnership and said, "We are so happy to have Can-Am as a partner supporting our mission in this way, spreading the word about our work and raising the critical funding we need to help more farm families. Thank you to all at Can-Am who are bringing this partnership to life over the next few years together – it's an important investment in the future of rural communities and farm families."
The custom Defender vehicle will be auctioned at the National Farm Machinery Show in Louisville, Kentucky, on February 11, 2027. All auction proceeds will directly benefit Farm Rescue and its ongoing efforts to assist agricultural families.
This partnership represents a significant investment in rural communities, helping farm families remain productive during difficult times while preserving agricultural traditions for future generations.
Photo Credit: gettyimages-zoran-zeremski
Categories: Iowa, Business