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NFL Players to Showcase Fuel Up to Play 60 Videos
USAgNet - 12/04/2019

Ten National Football League players will vividly showcase their passion for the farmer-created Fuel Up to Play 60 program during games played on Dec. 8.

The NFL's "My Cause My Cleats" campaign allows players the opportunity to publicly highlight the causes that are most important to them through personalized designs and messages on their cleats. Ten players, including eight who serve as Fuel Up to Play 60 ambassadors, have chosen to feature their commitment to the program. Fuel Up to Play 60 was created 10 years ago by the dairy checkoff and NFL to improve health and wellness in schools across the country.

"It's great to see these players put their passion for Fuel Up to Play 60 and children's health and wellness priorities on full display," said Pennsylvania dairy farmer Marilyn Hershey, who serves as chair of Dairy Management Inc., which manages the national dairy checkoff. "NFL players and dairy farmers are very united in this cause and our 10-year partnership has delivered healthy change in kids' lives across the country."

All 32 NFL teams are involved with Fuel Up to Play 60. Since the program's inception, more than 2,000 player visits have taken place at schools involved in the program.

"There is nothing more important to our country than dairy farmers ... they contribute so much, and we are proud to partner with them," NFL Commissioner Roger Goodell said in September.

Players will display Fuel Up to Play 60 messaging and logos or Holstein-patterned prints on their cleats. They will share images of their cleats and information about their cause on their social media channels ahead of the games using the hashtag #mycausemycleats.


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